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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1
The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE...
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Insights from the WFA Global Marketer Conference 2013
This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and...
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How digital and data drive marketers to four extremes
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
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